I wasn’t aware of the concept of pop-up stores until I moved to NYC. It seems like New Yorkers (or at least those marketing people) are just amazed by the idea of pop-up stores. I’ve probably been to at least 4 or 5 pop-up stores ever since I moved into the city. For instance, I’ve been to Colette x Gap on fifth Ave., and Madewell (which is a J Crew brand for youngster) on Broadway. And now here is another one–Wired Store of the Wired magazine. Not that I am following the Wired magazine all the time (which to be honest, I am not at all), but this store is literally opened right across the street from where I intern at. It’s rather difficult for me to avoid it.
[FYI]
