pop-up stores
November 21, 2008
I wasn’t aware of the concept of pop-up stores until I moved to NYC. It seems like New Yorkers (or at least those marketing people) are just amazed by the idea of pop-up stores. I’ve probably been to at least 4 or 5 pop-up stores ever since I moved into the city. For instance, I’ve been to Colette x Gap on fifth Ave., and Madewell (which is a J Crew brand for youngster) on Broadway. And now here is another one–Wired Store of the Wired magazine. Not that I am following the Wired magazine all the time (which to be honest, I am not at all), but this store is literally opened right across the street from where I intern at. It’s rather difficult for me to avoid it.
[FYI]
Entry Filed under: New York. Tags: NYC, pop-up store, Wired store.
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1.
Josh Ong | January 13, 2009 at 5:32 pm
You should blog more in English, I can’t read your chinese page very well haha, ok that’s all
2.
Jen | January 13, 2009 at 5:33 pm
what is a popup store?