OK, I hate to admit this, but sometimes I’m just so addicted to google (which is not good, I know…).

Not long ago, google released a new tool called “Fastflip” which essentially lets users to read news in a more intuitive way (literally just like flip through it which I like it a lot!). I discovered this new tool the other day, and absolutely fall in love with this thingy.

Recently, we’ve been discussed topics about how print business will survive in the “internet world” (aka people-get-content-for-free). It’s not like I am in the print business or something. Just that the instructor himseld happened to work at Conde Nast (which also happened to close down 4 major magazines two weeks ago). It’s a tough business indeed.

What does Fastflip have to do with print business? It (or Google) essentially provides another/easier way for audience to consume more news/content FOR FREE (well, mostly). I’m sure there are thousand other ways to consume content and Fastflip is not the only innovative way to do so. However, it again proves that the print business gets more difficult (unless you figure out an innovative way to push you content). Personally, I still have magazine subscrptions (2 actually. it costs less than $10 a year. com’on people!), and I love the physical ownership of the magazine.

I wonder if google charges on a CPM basis for the Fastflip tool though.